A VPN is a clever bit of software that masks the IP address of any device you install it on.
In simple terms: When you use a VPN, it looks like you’re connecting to the internet from somewhere else.
For a more technical explanation of what’s going on, ExpressVPN has a fantastic and comprehensive guide here.
But this blog is all about busting the nerd jargon and focusing on what a VPN actually does for you. Things like this:
1. Get stuff cheaper with a VPN
A VPN lets you shop around to get the best deal. Rather than being limited to your local market, you get access to the global market.
Did you know the same product or service can cost two entirely different prices in two different places?
For example, a flight might cost $400 in America, but only $100 in Germany. It makes sense to buy it from Germany then, right? With a VPN, you can! Boom.
2. Access more online content
Have you even seen those messages on YouTube that say, “The uploader has not made this content available in your country”? If you use a VPN, you won’t have to see this anymore. You’ll be able to view YouTube from any country you want with just with a few mouse clicks.
It’s not limited to YouTube, though—all online media providers cater their content to different locations. What’s available in one place won’t always be there in another. When you use a VPN to access more places, you get more content!
3. Watch all the sports from everywhere
Sports are brilliant, but, as with TV, Broadcasters show them with an eye on the local market. But in this world of transient living, we might find ourselves in places that don’t show the games we want to see.
4. Better gaming when you connect with a VPN
These days, gamers are everyone, and we can all play anyone, anytime—it’s pretty damn amazing. Just so long as we have a robust enough internet connection, that is. And therein lies the problem.
ISPs can throttle connections if bandwidth usage is considered too high, leaving a nasty lag or a spotty connection.
But we are human and magnificent. And we created VPN software that offers fast, uninterrupted gameplay. Anywhere.
5. Stop lousy companies from using you for profit
This a big one. An unsecured connection means someone could be reading everything you say and watching everything you do.
A trustworthy VPN will secure and encrypt your internet, locking it away from prying and malevolent eyes.
A VPN just makes sense, whoever you are, and whatever you need
Websites track your location from your IP address, so if you change your IP address, you can manipulate the system and appear to be in places you are not.
In short, a VPN makes the internet better.
A VPN lets everyone experience the full internet. And while some people seem to want more walls, ExpressVPN is in the business of bringing them down—for everyone.
Also published on Medium.