Is a kid-friendly Instagram possible?

Previous child-friendly apps leave plenty of room for skepticism
Privacy news
3 mins
Instagram logo drawn in child-like way.

Update: In September 2021, Instagram announced that it would put the development of Instagram Kids on pause as it worked with parents, experts, and policymakers “to demonstrate the value and importance” of the program. The announcement came shortly after revelations that Facebook’s own research had found that Instagram had a significantly negative effect on teenage girls’ mental health.

In March 2021, Mark Zuckerberg confirmed in a testimony hearing that Instagram will become the latest social-media platform to build a kid-friendly version of its app. Following in the footsteps of Messenger Kids and YouTube Kids, Instagram for Kids is intended for children 13 or younger, an age group not currently  allowed to use the Instagram app.

Facebook is still “early in (its) thinking” about how its Instagram for Kids app will work. But it will be led by someone experienced in this area: Its recent hire for vice president, Pavni Dijwanji, previously oversaw YouTube’s launch of its kid-friendly products. This comes as Instagram also announced its commitment to “continuing to make Instagram safer for (its) youngest members” on its platform.

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This announcement was almost immediately met with skepticism from U.S. lawmakers, who in the past week pressed Facebook for more details about how exactly it intends to keep Instagram child-friendly.

The controversial history of kid-friendly social media

Instagram for Kids is not the first attempt by social media platforms to tailor its service to the pre-teen audience: YouTube Kids was released in 2015, and Messenger Kids in 2017.

Given these platforms’ notorious ability to track your online activity, the introduction of “child-friendly” apps is not only a privacy concern but also a legal one. Google was fined 170 million USD in 2019 by the Federal Trade Commission for tracking children’s viewing histories to target ads on YouTube, having violated the Children’s Online Privacy Protection Act (COPPA). In the same year, TikTok’s predecessor,, was also fined 5.7 million USD for violating COPPA in 2019.

In a different vein, Messenger Kids was hit by a critical bug in 2019, which allowed children to join groups with strangers and unauthorized users. The “technical error” was fixed quietly and, according to Facebook, did not affect many users.

Read more: 10 times Facebook violated your privacy

This doesn’t even include the non-privacy related controversies, the biggest of which occurred in 2017, when disturbing cartoon videos managed to pass content filters on YouTube Kids, racking up millions of views before being taken down.

All eyes are on Instagram’s next move

Love them or hate them, social-media platforms are a popular way to stay in touch with family and friends around the world, share photos and moments, and collaborate with others on pretty much anything.

So it comes as no surprise that Instagram’s announcement touted how its platform “can provide young people the opportunity to strengthen connections, practice social skills and find supportive communities.” While a noble idea, it does little to convince anyone of Instagram’s ability to protect children. As of writing, Instagram currently has no age-verification process to restrict access to its service in the first place.

The initial response to Facebook’s announcement of Instagram for Kids has been met with a chorus of disapproval from lawmakers, privacy advocates, and child development experts.

Lawmakers have given Facebook until April 26 to answer a series of questions and concerns surrounding how the company will handle the private data of their young users on Instagram, and to get Facebook to confirm that it won’t be targeting ads at children. “Facebook has an obligation to ensure that any new platforms or projects targeting children put those users’ welfare first, and we are skeptical that Facebook is prepared to fulfill this obligation,” the lawmakers wrote.

And this isn’t considering the long-term effects that social-media platforms like Instagram have on its users. The UK’s Royal Society for Public Health found in 2017 that Instagram was the worst social-media platform for young people’s mental health, and more studies have found it increases exposure to bullying and leads to less sleep and exercise.

It’s not clear what Instagram for Kids might look like, but if it’s anything like the original, it will likely come with the same issues.

Would you let your child use Instagram for Kids? Let us know in the comments.

Ceinwen focused on digital privacy, censorship, and surveillance, and has interviewed leading figures in tech.