Data Privacy Day

Empowering citizens to safeguard their privacy
Data Privacy Day


Did you know there’s a nationally designated day in the U.S. focused on raising awareness about privacy and keeping personal information safe?
Data Privacy Day Overview ‧ read
Did you know that Jan. 28 is Data Privacy Day?
Want to celebrate and promote online privacy awareness, but think a whole month of it is just excessive? Then Data Privacy Day, or Data Protection Day as it’s known in Europe, could be the day for you.

Held on January 28 each year since 2007, Data Privacy Day is an international effort to “create awareness about the importance of privacy and protecting personal information.” In the U.S., it’s even a national day designated by Congress. Don’t expect any time off work, though.

Find out what happens each year on Data Privacy Day.

Data Privacy Day started in Europe

What Americans know as Data Privacy Day is actually an extension of a European Council initiative called Data Protection Day, started by the Committee of Ministers of the Council of Europe. In 2016, Data Protection Day turned ten years old.

In Europe, Data Protection Day aims to “raise awareness about the protection of personal data in Europe and beyond.”

Because of the growing importance of online privacy, other countries soon jumped on board. DPD is now a global event recognized in the USA, Canada, 27 European countries, and other nations, too.

Why is Data Privacy Day on January 28?

January 28 isn’t just an arbitrary date. It’s the anniversary of the signing of Convention 108, a cornerstone of European data protection law. Convention 108 was also the first legally binding international treaty on privacy and data protection.

Data Privacy Day in the USA

In the U.S., the non-profit National Cyber Security Alliance has coordinated Data Privacy Day since 2011. DPD is now part of the NCSA’s wider campaign for cybersecurity awareness—STOP. THINK. CONNECT.™—which also includes National Cyber Security Awareness Month.

“Data privacy and cybersecurity are deeply intertwined,” said NCSA Executive Director Michael Kaiser in 2011. “Everyone is safer and more secure when people protect their own information and take responsibility to protect the information that others have entrusted to them.

“Everyone is safer and more secure when people protect their own information...”

Get involved with Data Privacy Day

Data Privacy Day promotes awareness by engaging companies and individuals alike. Here are some of the ways you can get involved.

Become a champion: DPD runs a Champions program as a way for companies and individuals to officially show their support. DPD Champions are “dedicated to respecting privacy, safeguarding data and enabling trust.” Organizations can champion the cause by spreading word about privacy on their websites and educating their employees. Individuals can champion the cause by spreading awareness through social media and attending events and workshops.

Share knowledge: DPD encourages individuals to create a culture of privacy awareness at home, work, and in their communities. People can get involved by teaching co-workers about privacy, helping their families become aware of digital privacy issues, and volunteering at local schools and community centers.

Promote DPD online: Where better to promote online privacy than... online? Data Privacy Day provides memes, hashtags, and banners to help supporters get the message out.

Take part in events: DPD also spreads its message through online and offline events. Among DPD’s 2017 slate of events are a day-long kickoff event at the Twitter Headquarters, a talk at Stanford Law School called “Government Hacking: Assessing and Mitigating the Security Risk,” and a conference in Brussels called “The Age of Intelligent Machines.”

Privacy resources at your fingertips

DPD isn’t just about building awareness, though. The website also provides resources to help people protect their online data. The DPD website hosts a handy list of shortcut links for checking your privacy settings on popular websites like Amazon and Facebook. There is also a guide packed with online privacy tips and a “Privacy Library” featuring links to even more useful resources.

Data Privacy Day: A growing movement

Data from the National Cyber Security Alliance shows participation in Data Privacy Day has grown rapidly since 2011.

In 2015, the number of brands that signed up as DPD Champions grew to 326, a rise of 44% from 2014. The #DPD15 hashtag was used nearly 8,000 times by people in around 80 countries. And 134,610 people visited the campaign website, more than double the number of visitors in 2014.

DPD is creating privacy-aware citizens

With more threats to our privacy than ever before, individuals need to know how to value and protect their personal data. Data Privacy Day is spreading that awareness and providing practical guidance on how to stay safe online.

Don’t forget to celebrate on January 28!